HubSpot has no native Bluesky support. 300Sync fills the gap. Your Bluesky followers sync as HubSpot contacts with full profile data. See social context on every record. Completely free.
HSAvailable on HubSpot Marketplace
Setup
How it works
Three steps. Most teams are live in under 10 minutes.
Install from HubSpot Marketplace
Find 300Sync in the HubSpot App Marketplace and install it to your portal. No developer needed — it takes about 90 seconds.
Connect Bluesky
Enter your Bluesky credentials in the 300Sync settings panel. Your credentials are encrypted immediately with AES-256-GCM and never stored in plain text — not even temporarily.
Watch it sync
followers → contacts, profiles → custom properties, notifications → timeline events. The field mapping is pre-built for your industry — no configuration required. Your HubSpot records start populating immediately.
Data
What syncs
Everything mapped the way your team actually thinks about it — not a raw field dump.
Contacts
Bluesky followers become HubSpot contacts, enriched with handle, bio, follower count, and post activity. Matched by DID or handle to prevent duplicates.
Social Intelligence
See social context on every contact record via a CRM card: follower count, bio, post activity, and engagement history. Like LinkedIn Sales Navigator for Bluesky.
Activity Timeline
Likes, reposts, replies, mentions, and follows from Bluesky appear as timeline events on HubSpot contact records. See real social engagement signals on every record.
Custom Properties
Social data fields — handle, DID, bio, follower count, following count, post count — are stored as custom properties prefixed with sync300_. Auto-created on first sync.
Sync Direction
Bluesky → HubSpot. Data flows from Bluesky into HubSpot. Bluesky data enriches your HubSpot contact records automatically.
Sync Frequency
Bluesky uses a scheduled polling model — no webhook API available. Syncs run every 15 minutes on Starter, every 5 minutes on Professional, and every minute on Enterprise.
Encrypted credential storage
Bluesky uses credential-based authentication. Your username and password are encrypted with AES-256-GCM immediately on submission and stored encrypted at rest. They are never logged, never transmitted in plain text, and are decrypted only at sync time in an isolated process.
Data Model
How data flows
What moves between Bluesky and HubSpot, and in which direction.
How contacts are matched
When a Bluesky follower is synced, 300Sync needs to decide: create a new HubSpot contact, or update an existing one?
Here's how matching works:
First sync: Every follower creates a new contact. The contact is tagged with their Bluesky handle (sync300_bluesky_handle) and DID (sync300_bluesky_did). The display name is parsed into first and last name. If a follower's display name is "Sarah Chen," that becomes firstname: Sarah, lastname: Chen. If their handle is @techsarah.bsky.social and their display name is just "techsarah," they'll appear as firstname: techsarah with no last name.
Subsequent syncs: Contacts are matched by DID first (the most reliable identifier, since it never changes even if they change their handle). If DID doesn't match, the sync falls back to handle matching.
What about email? Most Bluesky users don't have a public email in their profile. If a follower does share their email and it matches an existing HubSpot contact, the Bluesky properties are added to that existing record. But in practice, matching happens primarily by DID and handle, not email.
What you should expect: Your Bluesky followers will appear as HubSpot contacts with their handle, bio, and engagement counts. Some will have clean names (people who use their real name as their display name). Others will have handles or pseudonyms. This is the nature of social data -- it's not the same as a business card, but it's still useful context on who's following your brand.
Mapping
Field mapping reference
Every field pre-mapped. No spreadsheet required.
| Bluesky field | HubSpot property | Notes |
|---|---|---|
| Profile: Handle | Contact: sync300_bluesky_handle | Custom property |
| Profile: Display Name | Contact: Full Name | Parsed into first/last |
| Profile: Bio | Contact: sync300_bluesky_bio | Custom property |
| Profile: Followers | Contact: sync300_bluesky_followers | Updated daily |
| Profile: Following | Contact: sync300_bluesky_following | — |
| Profile: Posts Count | Contact: sync300_bluesky_posts | — |
| Profile: DID | Contact: sync300_bluesky_did | Stable identifier |
| Engagement: Type | Timeline Event | Like, repost, reply, mention, follow |
Custom properties (prefixed sync300_) are auto-created in your HubSpot portal on first sync. No manual property setup needed.
Use cases
What teams actually do with this
See social context on every contact
When a Bluesky follower is also in your pipeline, you'll know. Their handle, follower count, bio, and post activity appear directly on the HubSpot contact record. It's like LinkedIn Sales Navigator for Bluesky.
Turn followers into pipeline
Your Bluesky followers are a self-selected audience interested in your brand. 300Sync syncs them as HubSpot contacts so you can segment by influence, build lists, and enroll them in nurture sequences.
Track engagement as timeline events
When someone likes, reposts, replies, or mentions you on Bluesky, it lands on their HubSpot contact record as a timeline event. Real social signals, not guesswork.
Workflow actions for social automation
Follow back new leads, look up Bluesky profiles, or post announcements from HubSpot workflows and Breeze AI agents. Three built-in workflow actions included.
Pricing
Free. All features included.
Bluesky for HubSpot is completely free. No trial period, no feature gates, no credit card required. Install it and start syncing.
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