Insights on HubSpot integrations, data sync, and vertical SaaS — from the people building the integrations.
HubSpot's standard objects — contacts, companies, deals — weren't built for dental practices or insurance agencies. Custom objects are the solution. Here's how to use them without making a mess.
Marcus Chen
Head of Integrations
January 28, 2026
8 min read
The most common cause of broken integrations isn't API limits or authentication — it's bad field mapping decisions made in the first week. Here's how to get it right from the start.
Marcus Chen
Head of Integrations
January 8, 2026
9 min read
We write about HubSpot integrations, data sync architecture, and vertical SaaS ops. No marketing fluff — just useful content when we have something worth saying.
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